How to Reply to a Prospect Who Says ‘Send Me Some Information’

‘Send me some information’ is either genuine interest or the politest brush-off in business. The reply’s job is to find out which — without calling their bluff rudely.

Send something, but send it small and pointed

The brush-off wants a brochure to ignore; don’t oblige with a 30-page PDF. Send one tightly relevant thing — a one-pager, a 90-second video, a case study matching their situation — so engaging takes two minutes, and ignoring it says something.

Attach a question that requires a decision

Pair the information with a fork: ‘here’s the two-minute version — worth 15 minutes on a call, or is this a someday thing?’ Interest self-identifies; polite deflection reveals itself by silence, and both answers are useful.

Track the open, time the follow-up

If your tool shows when the document’s opened, follow up within a day of that moment, not on an arbitrary schedule — ‘saw you had a look; the pricing question usually comes next, so here’s that answer upfront.’ Relevance at the moment of attention is what separates follow-up from pestering.

Example Reply You Can Adapt

Of course — though I’ll spare you the 30-page deck. Attached is the one-pager, and here’s a 90-second video of it working on a real inbox. Honest question so I don’t clog your email: is this a live problem you’re solving this quarter, or a someday-maybe? If it’s live, 15 minutes on Thursday shows you everything. If it’s someday, tell me and I’ll check back in Q4 instead of haunting you.

Frequently Asked Questions

Isn’t asking ‘is this real interest’ too blunt?

Framed with humour and an easy out, it reads as respect for their time — and busy people reward it. The prospects put off by directness were never buying.

What information actually converts?

Specificity converts: a case study of a company like theirs beats any feature list. If you don’t know enough to pick the relevant asset, that’s your first question back.

Published by dumbwebsite.xyz — straight answers about tools for running a business. Site by the team behind Oratos Digital, a London web design and conversion agency.