Written for local businesses and online brands: the reply situations that eat your day, reduced to structures you can reuse. Each template below is a shape, not a script — the sections tell you what the message must do, so you can write it in your own voice in seconds.
Positive reviews
- Five stars with detail — mirror their specifics, invite them back
- Five stars, no text — short gratitude plus one memorable line
- Four stars — thank, and gently ask what the fifth star needed
Negative reviews
- Legitimate complaint — public accountability, private resolution
- Unfair but genuine customer — empathise, correct facts gently, offer the fix
- Suspected fake — one calm reply for the audience, then report to the platform
Special cases
- Review mentioning a staff member by name — protect the person either way
- Old complaint you’ve since fixed — the update reply that converts readers
- Competitor-adjacent review — never take the bait
Using Templates Without Sounding Like One
Remember who review replies are for: the silent readers deciding whether to trust you. Write every reply for them, and the tone takes care of itself.
Faster still: paste the message you received into ReplyBoost and it drafts the reply for you — matched to the platform and situation, ready to edit. The templates above make you quick; the tool makes you instant.
Stop staring at a full inbox
ReplyBoost drafts the reply for you — paste the message, get a professional response in seconds, edit if you want, send. Works for email, WhatsApp and LinkedIn. Free to start.
Published by dumbwebsite.xyz — straight answers about tools for running a business. Site by the team behind Oratos Digital, a London web design and conversion agency.
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